Your funnel is leaking revenue.
30 minutes to find out where.
A real diagnostic, not a pitch. We walk through what's broken on a live call, then send a written summary the next business day. Run by senior leadership, not SDRs. Free for businesses spending $5K+ a month on marketing.
Book your audit + consultation
30 minutes with a senior strategy lead. We diagnose live on the call.
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Strategy & Funnel Audit
REDACTED CLIENTA real diagnostic.
Walked through live on the call.
Not a pitch deck. Not a proposal. The same six-section format we run for every active client. We share screen, walk you through what's broken, and answer questions in real time.
- Five friction points, ranked by dollar impact per month
- Attribution check measuring the gap between your dashboard and reality
- Sequenced fixes: what to start, what to kill, what to leave
Your ad spend isn't the problem.
More money on broken campaigns doesn't fix them. It makes them more expensive. Here's where it actually breaks.
Meta moved the goalposts.
Most agencies didn't tell you.
Post-Andromeda, Meta picks who sees your ad. If your creative doesn't pre-qualify, you pay full price for traffic that will never close. Most agencies are still optimizing audiences like it's 2022.
Pretty doesn't pay.
Creative that scores high in moodboards under-converts on the platform. Without specificity in copy, even great design loses. The platform reads intent, not aesthetics.
Leaks at every step.
Form, calendar, email, sales. Five tools, four hand-offs, two days. By the time someone calls, your prospect is closing somewhere else.
Half your dashboards
are reporting fiction.
Pixel flagged. CAPI half-wired. Sales team won't update the CRM. Optimizing off broken signal turns spend into noise.
Your stack is the bug.
One system is the fix.
Random agency. Freelancer. DIY tool. Old CRM. Six tools that don't speak to each other, four hand-offs that drop the lead, one report that pretends everything's fine. We rebuild the whole system, measured as the only number that matters: revenue.
What you have today
What you get with us
30 minutes. $300. $0.
A real audit. Not a sales call.
Most "free consultations" are 25 minutes of pitch. Ours is a real diagnostic. We read your site before the call. We tell you what's broken during the call. We walk you through the audit document live. You leave with clarity, not a proposal.
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01
Site teardown · five specific friction points
We walk through your homepage, top LP, and primary conversion path. Five specific UX or copy decisions that are costing you money, with the fix written in plain language.
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02
Channel audit · Meta, Google, organic ranked by leverage
Where your dollars work hardest given your business model and stage. What to keep. What to kill. What to consolidate. A real prioritization, not "do everything."
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03
Pixel + CAPI + attribution check
We verify your tracking is firing, your CAPI is wired, and your CRM is feeding signal back to the platforms. The 20 to 40 percent gap between what your dashboard claims and what's real.
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04
Lead-routing and follow-up gap detection
How fast does a fresh lead reach a human? Where do leads die? Which sales reps take which leads, and is anyone updating status? You'd be surprised how often the answer is "nobody."
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05
Voice and offer consistency review
Does your homepage say the same thing as your ads, your nurture emails, and your sales scripts? When the answer is no, you're paying to confuse people. We map the inconsistencies.
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06
Written summary · the next business day
The next 4 to 6 things to fix, in priority order. A short follow-up summary of what we walked through. Not a proposal. Yours to keep regardless of whether we work together.
What "building revenue" looks like
across four clients.
Same audit. Same 30 minutes.
$300. Today $0.Free through Q2
Get my free audit + consultation →
This isn't for everyone. Here's our line.
We don't take everyone. The math doesn't work for some businesses, and trying anyway is how agencies waste their clients' money.
Built for you if
- You're spending $5K or more per month on marketing, or planning to soon
- You've been burned by an agency before and you're cautious about the next one
- You can commit to a real test, typically 90 days, instead of a one-off boost
Probably not for you if
- You're pre-revenue or under $300K per year. Wrong stage. Bookmark us for a year from now.
- You want a logo, a brand book, or a website redesign as the goal. We engineer revenue, not aesthetics.
- You expect 10x ROI in 30 days. That isn't engineering. That's gambling.
What we hear from the people we work with.
We've been referral-only since 2005. CFM didn't push us to "run ads." They built the system that finally captures the people Googling us at 11pm. We're closing projects from sources we never had visibility into before.
Two agencies told me business funding leads can't run on Meta. CFM ran them at seventeen dollars a lead inside thirty days, in Special Ad Category, with all the targeting locked. They closed our first client through paid before our first quarterly review.
Our last agency burned twenty-five thousand and sent us reports. CFM's audit walked us through every leak in 30 minutes. We knew exactly what was broken, what to fix first, and what they'd run if we hired them. We hired them.
You meet senior leadership.
Not an SDR. Not a junior.
Every audit call is run by a senior strategy lead. The two people below own the partnership and lead delivery alongside our senior team.
Taylor McArthur
Spent the last decade building agencies and watching the ones that win share one trait. They run a connected system, not a portfolio of disconnected campaigns. Holds the strategy seat and the closing call on every deal.
Peter Burr
Runs operations and creative oversight. Owns the build side, what the system actually does end to end. If you ever need to know what's happening under the hood of your account, Peter is the person who can show you.
Five questions we get on every call.
My last agency wasted $25K. Why are you any different?
What's the minimum commitment if we move forward?
Do you take on regulated industries (finance, credit, insurance, healthcare)?
What's the typical client size?
Who actually runs the work if we sign?
Another quarter of waiting
is another quarter of waste.
30 minutes. A real audit. Walked through live. $0.
Get my free audit + consultation →